It's a deceptive title -- but in part that's marketing. Seth Godin, master marketer, sums up the best way to drive traffic to your website (or store, or organization, etc.).
Three words: be useful, unique and updated.
Yep, that's about it. If you can be useful to others (offer value), be unique (by positioning and branding, and being memorable and distinctive), keep showing up, and be current, you've got it made.
It's also a good recipe for life.
This free PDF sermon is short, breezy and right on.
Money for NothingBy Seth Godin2007, 13 pagesFreeAvailable via Squidoo
No one cares if your lens is good. They care if it's great. Irresistible. The one and only best spot online. Not in your opinion of course, but in their opinion.