So what is it? It's a catchy name for all that techno jargon that has bubbled up with the internet and which although once the preserve of internet boffins in their bedrooms, has now trickled down to ordinary tech-loving folk.
It's not a new notion that the geeky image of the internet and gadgetry is being eroded. Our consumer driven society has been fast to adopt the slogan "geek chic" and lust after every new iPod and camera phone available in the stores. And, as the technology is pretty new, a bunch of new terminology has sprung up to fill a vacuum in our languages.