well ever since my childhood i've always loved Kinetic the brand and i always think of it in par with Bajajas the brands that projects the true indian feeling. Somehow kinetic lost its track somewhere in the middlehad bajaj been devoid of pulsar it no doubt would've suffered a severe blow and conceded the whole 2wheeler market to the Giant Hero Honda... But somehow it had survived thanks to the bajaj brothers for restoring the pride now that it had scaled heights and is introducing newer products almost every quarter like Hero Honda who seems to be relaxing a bit, relinguishing its past glory. The new products are no more much attactive asif they only modify the body and chasis design by maintaining the same engine. Somethind which bajaj has started to follow lately...
However coming back to our Kinetic mania, i still remember the ads Kapil endorsed for Kinetic-Boss my favouritebike ad those time apart from Hamara Bajaj (Bharat Bala Fame) my hands are etching to divulge to write about bharat bala shomehow im refraining to reserve it for another post. Had kinetic been more agressive by not relyingon a single product (ofcourse the trend those times were release a design and start milking like TVS-50, Bajaj Chetak, M80, HH- CD100 and the likes) Kinetic surely had missed trains of opportunities which had been only discovered by HH and bajaj & TVS following them... Kinetic couldn't cope up with the rising market demands interms of new competitive products, exploring new demands, projecting their only brand Kinetic Honda...
And oflate when Motwani took charges in top gear i surely expected a lot of things to happen. To my surprise her efforts to bring itself up were hardly appreciative.. Meanwhile HH, Bajaj & TVS were exploring markets everynook and corner and entering into sport biking pioneered by Bajaj (the un-expected contender in that segment whichpreviously was only interested in home bikes) and Suzuki and Honda coming in with big bangs which ofcourse latermade suzuki to sell-off to TVS, and Honda though was turbulent at first somehow managed to hold its legs firm.
Kinetic couldn't help but wish if it could turn its fortune which ofcourse seemed to be answered by the Kinetic-Mahindramerger for 110 Cr. (20-80). Having created waves in the Automobiles (Cars segment) M&M is surely on a roll to ventrue itself in the Hot market... Though a bit late it has a lot to catch-up with. If only Kinetic lacks in the sting, M&M isthe right customer who can provide u that who inturn having outdone in its mother product got up and went on firing on all its cylinders to outsmart others, something which Kinetic needs now and should be gladly looking forward to...
now i cannot help but wish kinetic a greater fortune with M&M and hopefully we shall see the merger helps themcreate innovative products to mark the era of the future biking in a two-wheeler dependent country like ours.Maybe the could be even looking for alternative biking technologies like electric bike (which ofcours is environmentalfriendly would not attract probikers ) .
However having said all these what exactly the future has for Kinetic and its admirers is left to be seen.
PS: M&M has alo acquired PTL (Punjab tractors ltd.,) and if u are having the shares of PTL dont panic for you'llbe exchanged with three 10rs shares of PTL to one 10rs share of M&M. And now The Managing Director of the KineticMotors, Sulajja Firodia Motwani will now also be the non-Executive director in the new company. Lets hope her athleticefforts and passion towards adventure sports would guide her to a better fortune in their new endavours..
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